Activate® Experience
A Global Customer and Employee
Experience Consultancy
Who We Are
Activate® Experience is a leading global customer and employee experience consultancy.
We focus specifically on enhancing business performance.
We optimise your current resources and work with what you have already invested in.
What We Believe
Client experience is the key driver to delivering value and growth in premium brands today.
Client experience is a business competence. It’s not a function.
Behaviour and ‘Mindset’ directly impacts performance. How you think matters.
Business is human at the centre. It is people who design, deliver and share experiences.
Business grows, when people grow.
How We Partner
With you, we evaluate, assess, advise and design the key elements needed to transform your customers’ experience.
Our unique difference is that we personally support you in implementing the change.
We work hand-in-hand with your teams, over six to twelve months, to coach and enhance business’ performance.
We Are Different
At Activate® Experience our unique difference is that we are not finished when the advice has been given.
True transformation starts when your teams activate and implement the changes you want to see.
Our teams are there every step-of-the-way to personally support and coach the change.
What We Promise
We help brands transform transactional moments into meaningful relationships and powerful emotional experiences.
Our Approach
We work in three key ways to deliver performance change in organisations and teams:
We focus on ‘head’, ‘heart’ and ‘hands’.
Our Approach: The 'Head'
We work on “mindset” and how the organisation thinks and behaves.
What’s the strategy?
What do you measure?
What do you talk about?
What matters?
Our Approach: The 'Heart'
How do you want your guests to feel?
How will the brand ‘behave’ and be delivered across each channel?
Our Approach:
The 'Hands'
We work hand-in-hand with your managers to significantly enhance performance through personal support and coaching.
What We Do
CONSULTANCY & ADVISORY SERVICES
CX Change & Transformation
CX Measurement & Metrics
KPI & Rewards Alignment with behaviors
Brand alignment, Emotional Intentions™ and Mapping™
HR, Recruitment, Roles & Accountabilities
CX Governance
ACTIVATION & IMPLEMENTATION
Experience Activation™
Coaching Support & Implementation:
- In-store
- Calls
- STEP™
Coach the Coach

Joe Sejean
CEO & Founder

Craig Lee
CX Strategy & Transformation Director

Cassandra Wahid
Programme Manager
Contact Us
We are located in Dubai